Is Hiring a Real Estate Photographer Worth It?

real estate photographer

Our previous post stressed the importance of curb appeal in selling a home. TL;DR: Buyers won’t bother to look inside if the outside doesn’t look right, so make sure your home puts on its best face before it hits the real estate listings.

This brings us to another important point: while curb appeal matters, the first time buyers see your home is not literally from the curb. It’s in an online real estate listing. More specifically, they see a photo of the exterior of your home.

90% of buyers look for homes on the Internet, and 83% of them say photos are the most important and useful feature on a listing.

If the main listing photo see doesn’t appeal, buyers will gladly scroll past it. If the interior shots disappoint, it may not be enough to keep them interested. A person’s decision to take the leap and schedule a viewing often turns on the quality of the photos inside.

That’s why it’s usually worthwhile to hire a real estate photographer.

Why Can’t I Just Take My Own Photos?

Well, you can take your own photos for your real estate listing. Your realtor can, too. After all, everyone has a cell phone. Most cell phones have cameras. And these cameras are getting better and more high-def all the time.

But should you take your own photos? In most cases, you should not.

The thing is, a great camera does not make a great photographer. Photography is an art, and it takes years of study and practice to become skilled in the art of photography. Taking great real estate listing photos is about more than setting up a tripod and taking the shots. It involves an understanding of lighting, placement, and angles.

Inadequate lighting makes your space look dreary or washed out. Bad angles can emphasize the home’s rough edges while neglecting the good. Poor placement make your space look smaller than it should.

An experience real estate photographer has the knowledge and expertise to capture your home effectively. You want your photos to provide an strong representation of your home. It shouldn’t just convey what your home looks like – it should entice buyers to take a closer look.

A professionally-shot home has a better chance to stand out among the other listings, attract higher offers, and close faster.

What if I Don’t Have a Realtor?

When it comes to selling their house, more and more people are taking the matters into their own hands.

Today, anyone can create a real estate listing with ease. There are plenty of resources out there to help ordinary people navigate the home selling process. In the spirit of DIY and the pursuit of higher returns, many homeowners decide to sell directly to buyers – no realtor involved.

The quality of your photos is even more important when you’re going it alone. Lacking the network and marketing machine that comes with a realtor, you’ll want to take every advantage you can get to sell your home. Hiring a professional real estate photographer can help.

Since professional photos can increase the value of a home, investing in good photos can pay off in the long run.